The First Decision in Developing the Promotion Program Is to

question 229

Multiple Choice

The first decision in developing the promotion program is to

• A) set the budget.
• B) state the mission.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

---

Definitions:

Efficient Allocation

An optimal distribution of resources where it is impossible to make someone better off without making someone else worse off.

Goods

Tangible products or commodities that can be bought, sold, or traded to satisfy wants or needs.

Pareto Optimal

A state of allocation of resources in which it is impossible to make any one individual better off without making at least one individual worse off.

Tee Shirts

Casual upper-body garments made of fabric, typically with short sleeves and often worn as everyday wear.