The Formula to Calculate a Promotion-To-Sales Ratio Is: Total Promotion

question 143

Multiple Choice

The formula to calculate a promotion-to-sales ratio is: Total promotion expenditures divided by

• A)Total marketing costs.
• B)Marginal revenue.
• C)Average revenue.
• D)Net sales.
• E)Total sales.

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Definitions:

Stretchable

Capable of being stretched; often refers to materials that can be elongated without breaking.

Self-discipline

The ability to control one's feelings, impulses, and desires in order to achieve long-term goals.

Principle of Justice

A fundamental ethical guideline that emphasizes fairness, equality, and impartiality in the distribution of benefits and burdens.

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