Which of the Following Statements About Executing and Evaluating the Promotion

question 254

Multiple Choice

Which of the following statements about executing and evaluating the promotion program is most accurate?

• A)Although there are five elements in the promotional mix,the only element that really benefits from an IMC audit is advertising.
• B)Most IMC programs have no difficulty creating a pretest,but posttests are much more difficult to construct since a number of unknown elements must be measured.
• C)In addition to ensuring that traditional forms of communication are integrated,companies must be able to monitor consumer content,respond to inconsistent messages,and answer questions from individual customers.
• D)The ideal IMC program does not need any evaluation if it is executed according to plan.
• E)The most effective IMC audits are external.Internal audits tend to bias the results in the favor of the marketing staff's expectations.

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Definitions:

Work Schedule

A predetermined or arranged set of working hours, shifts, or tasks designated for employees or workers.

Shifts

Changes or movements from one state, position, or phase to another, often referring to work schedules or changes in opinions or moods.

Employees

Individuals who are hired and compensated by a business or organization to perform specific duties.

Gatekeeper

An individual or entity that controls access to something, typically information or resources, and decides who gets access to them.