In Terms of the Online Customer Experience, Customization Refers to

question 132

Multiple Choice

In terms of the online customer experience, customization refers to

• A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• B) the website's ability to conduct sales transactions for products and services.
• C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
• D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
• E) the ability of a website to modify itself to, or be modified by, each individual user.

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Definitions:

Conditional Claim

A statement that asserts something is true if, and only if, another condition is met.

Conditional Claim

A statement that asserts the truth of something based on a condition being met or a hypothesis being true.

Valid Argument

An argument whose conclusion logically follows from its premises, ensuring that if the premises are true, the conclusion must also be true.

Conclusion

The final part of something, such as an argument or piece of writing, summarizing the main points and often expressing a final judgment or decision.