In Terms of the Online Customer Experience,communication Refers to

question 231

Multiple Choice

In terms of the online customer experience,communication refers to

• A)the process of conveying an online presence to others that requires an organization,a website,an online consumer,and the processes of a shopping cart,online payment,and order fulfillment.
• B)the speed and ease with which a customer can move between pages on a website.
• C)a website's ability to tailor itself to different users or to allow users to personalize the website.
• D)the dialogue that unfolds between the website and its users.
• E)the links from a company's website to a customer's e-mail,Facebook,or Twitter account.

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Definitions:

Brand Team

A group of individuals within a company responsible for building and maintaining the brand identity, strategy, and execution.

Local Champions

Businesses or individuals that dominate a local market or niche, often due to their deep understanding and adaptation to local needs.

Brand Research

The process of gathering, analyzing, and interpreting information about a brand's position in the marketplace, its target audience, and its competition.

Loyalist Users

Consumers who demonstrate unwavering support and repeated purchase behaviour towards a specific brand or product.