Customization Refers to

question 75

Multiple Choice

Customization refers to

• A)the specialization in one very small but highly sought out specialty item.
• B)Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
• C)the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
• D)items that are unique in every dimension to minimize feature bloat.
• E)novelty items used as sales promotions such as cups,hats,etc. ,that will be imprinted with a company logo and use the company colors and slogans if applicable.

---

Definitions:

Academic Organizations

Institutions or groups focused on education, research, or scholarly activities, often related to specific fields of study or professional practices.

Different Perspectives

Varied viewpoints or angles from which a situation, problem, or idea can be considered or evaluated.

Consensus

General agreement or a collective unanimous opinion among a group of people.

Earlier Conflicts

Refers to disputes or disagreements that occurred in the past.