Internet-Enabled Technologies Provide Communication Capabilities That Take Three Forms

question 16

Multiple Choice

Internet-enabled technologies provide communication capabilities that take three forms. They are

• A) a highly interactive and individualized information and exchange environment, telephone-based customer service, and order processing via PayPal.
• B) marketer-to-consumer email notification, telephone-based customer service, and order processing via PayPal.
• C) consumer-to-marketer buying and service requests, marketer-to-consumer email notification, and telephone-based customer service.
• D) recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer email notifications.
• E) marketer-to-consumer email notifications; consumer-to-marketer buying and service requests; and consumer-to-consumer chat rooms, instant messaging, and social networking websites.

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Definitions:

Fundamental Attribution Error

The tendency to overemphasize personality-based explanations for others' behaviors in situations, while underemphasizing the role of external factors.

Latitude of Acceptance

The range of ideas that an individual sees as reasonable or worthy of consideration.

Social Psychology

A branch of psychology that deals with social interactions, including their origins and their effects on the individual.

Person Perception

The process by which individuals form judgments and impressions of other people.