The Retailing Mix Refers to the Activities Related to Managing

question 9

Multiple Choice

The retailing mix refers to the activities related to managing a store, and includes

• A) product, price, promotion, and place.
• B) the four utilities of time, form, possession, and place.
• C) the colors, sizes, shapes, and perceived value of the store's products.
• D) retail pricing, store location, retail communication, and merchandise.
• E) selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products.

---

Definitions:

Autonomous Consumption

The level of consumption that occurs when income is zero, representing the expenditures needed to meet basic needs.

Disposable Income

The available sum for households to allocate on spending and saving post the deduction of income taxes.

Consumption

The use of goods and services by households, including both durable and non-durable goods.

Disposable Income

Fiscal resources for households' utilization in spending and saving post income tax processing.