The Wholesalers That Perform All Channel Functions and Are Found

question 258

Multiple Choice

The wholesalers that perform all channel functions and are found in the health foods, automotive parts, and seafood industries would be

• A) specialty wholesalers.
• B) full-line wholesalers.
• C) limited wholesalers.
• D) universal wholesalers.
• E) cash and carry wholesalers.

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Definitions:

Trade Shows

Events where companies within a specific industry showcase and demonstrate their new products and services to potential clients and partners.

Publicity

The public visibility or awareness for any product, service, or company that is gained through media attention and coverage.

Promotion Mix

The combination of advertising, sales promotion, public relations, personal selling, and direct marketing used by a company to reach its marketing objectives.

Crisis Management

The process by which an organization deals with a sudden and significant negative event to minimize harm and recover quickly.