Figure 12-2 -Intermediaries Perform Three Basic Functions in a Marketing Channel. in Channel

question 168

Multiple Choice

Figure 12-2
-Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, Box A represents

• A) a middleman function.
• B) a logistical function.
• C) a facilitating function.
• D) an operational function.
• E) a transactional function.

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Definitions:

Decision-Making

The cognitive process of selecting a course of action among several alternatives to achieve a desired objective.

Spotlight Question

A probing question designed to uncover deep insights, typically used to focus attention on specific issues during discussions or interviews.

Implied Warranty

A legal guarantee that a product will meet a minimum level of quality and functionality, assumed in a sale even if not expressly stated.

Express Warranty

An explicit guarantee by a seller regarding the condition, quality, or performance of the product being sold.