Dual Distribution Refers to

question 104

Multiple Choice

Dual distribution refers to

• A)a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
• B)an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• C)the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
• D)professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
• E)a practice whereby one firm's marketing channel is used to sell another firm's products.

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Definitions:

Referrals

Recommendations made by satisfied customers or clients to their network, introducing potential customers to a business or service.

Integrity

The quality of being honest without compromise or corruption.

Prospect Pool

A group of names, gathered from various sources, that represent prospective buyers.

Orphaned Customers

Customers whose salesperson has left the company.