Channels Are Typically Designed to Satisfy One or More of Four

question 170

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the company is appealing to which buyer requirement?

• A) information
• B) convenience
• C) variety
• D) pre- or postsale services
• E) adaptability

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Definitions:

Desmosome

A type of intercellular junction that anchors cells together in tissues that are subject to considerable stretching.

Tight Junction

A specialized connection between neighboring cells that creates a barrier to prevent the leakage of molecules across epithelial tissues.

Gap Junction

Specialized intercellular connections between a multitude of animal cell-types that permit the direct transfer of chemical and electrical signals.

Striations

Linear marks, slight ridges, or grooves on a surface, often characteristic of muscle fibers or certain types of rock.