Figure 12-2 -Intermediaries Perform Three Basic Functions in a Marketing Channel. in Channel

question 168

Multiple Choice

Figure 12-2
-Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, Box A represents

• A) a middleman function.
• B) a logistical function.
• C) a facilitating function.
• D) an operational function.
• E) a transactional function.

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Definitions:

Vendors

Companies or individuals providing goods or services to other entities, usually within a commercial or professional context.

Selection Decision

The process of choosing the best candidate from a pool of applicants or identifying the best option among alternatives.

Spreadsheet Software

Computer programs used to create, edit, and manage data arranged in rows and columns, enabling calculation, graphing tools, and data analysis.

Low Complexity

Describes a situation, project, or system that involves minimal complicating factors, making it simpler to manage or understand.