Figure 12-2 -Intermediaries Perform Three Basic Functions in a Marketing Channel. in Channel

question 76

Multiple Choice

Figure 12-2
-Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, B represents

• A) a middleman function.
• B) a logistical function.
• C) a facilitating function.
• D) an operational function.
• E) a transactional function.

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Definitions:

Welfare Abuse

The misuse or fraudulent use of government assistance programs designed to help those in need.

Planning Fallacy

The tendency to underestimate the amount of time, costs, and risks involved in a project and overestimate the benefits.

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The process of determining the costs associated with the production of a product or the provision of a service.