When Dell Computer Sells Made-To-Order PCs to Customers Online Via

question 17

Multiple Choice

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

• A) indirect channel
• B) strategic channel alliance
• C) consumer channel
• D) dual distributive channel
• E) direct channel

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Definitions:

Mentoring

A developmental process where a more experienced individual, known as a mentor, offers guidance, support, and advice to a less experienced person, or mentee.

Protégé

A person who is guided, supported, or mentored by a more experienced individual in their personal or professional development.

Skills

Abilities or proficiencies developed through training or experience that enable effective performance in activities.

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