Consumers Buy Water and Soda from Vending Machines

question 246

Multiple Choice

Consumers buy water and soda from vending machines. Usually the price of each of these products is about $1.50. If a marketer charges a significantly higher price for such products dispensed by vending machines, such as $2.50 per item, sales are likely to decline. In order to avoid declines in sales, marketers tend to be very consistent in the prices they charge for vending machine products. This is an example of marketers employing a ________ strategy.

• A) below-market pricing
• B) skimming pricing
• C) penetration pricing
• D) loss-leader pricing
• E) customary pricing

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Definitions:

Standard Deviation

A statistical measure of the dispersion or spread of a set of data points or investment returns around their mean.

Expected Return

The predicted amount of profit or loss an investment is expected to generate over a specific time period.

Probability Distribution

A mathematical formulation that presents all potential values and their chances for a random variable within a particular range.

Real Rate of Return

The annual percentage profit earned on an investment, adjusted for changes in the price level due to inflation or deflation.