In an Example of ________, Kraft Foods Uses the Distribution

question 96

Multiple Choice

In an example of ________, Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

• A) a direct marketing channel
• B) an industrial distribution system
• C) a dual distribution system
• D) a franchising operation
• E) a strategic channel alliance

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Definitions:

Gender Stereotype

Preconceived and oversimplified beliefs about the characteristics, behaviors, and roles deemed appropriate for men and women based on their gender.

Achievement-oriented

Describes individuals who are focused on setting and meeting goals, striving for success in their endeavors.

Instrumental and Expressive

Terms often used in sociology to differentiate roles; instrumental roles focus on task-oriented activities, while expressive roles pertain to emotional support and nurturing.

Gender Characteristics

The traits and behaviors society considers appropriate for men and women.