The Type of Vertical Marketing System That Achieves Coordination at Successive

question 119

Multiple Choice

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

• A)a corporate vertical marketing system.
• B)an integrated vertical marketing system.
• C)a contractual vertical marketing system.
• D)an administered vertical marketing system.
• E)an interactive vertical marketing system.

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Definitions:

Resource Book

is a compendium or collection of information and materials often used for reference, instruction, or to support learning.

Existing Law

Legislation or legal norms that are currently in force and govern behavior within a given jurisdiction.

Opponents

Individuals or groups who oppose or contest certain ideas, actions, or policies.

Multicultural Audiences

Diverse groups of people from various cultural backgrounds, often considered in marketing and communication strategies to ensure inclusivity.