Conflict Occurring Between Intermediaries at the Same Level in a Marketing

question 182

Multiple Choice

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

• A) horizontal conflict.
• B) corporate conflict.
• C) vertical conflict.
• D) lateral conflict.
• E) contractual conflict.

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Definitions:

Jelly

A food spread made from fruit juice and sugar, thickened with pectin, commonly consumed with bread.

Peanut Butter

A food paste or spread made from ground dry roasted peanuts, often used in sandwiches and as a base in various recipes.

Demand

The desire and ability of consumers to purchase goods or services at a given price level.

Demand

The willingness and ability of consumers to purchase goods or services at a given price.