Creative Marketers Engage in Value-Pricing, Which Is the Practice of Simultaneously

question 120

Multiple Choice

Creative marketers engage in value-pricing, which is the practice of simultaneously increasing product and service benefits while

• A)increasing costs.
• B)increasing price.
• C)increasing advertising.
• D)decreasing costs.
• E)maintaining or decreasing price.

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Definitions:

Need-Development

A sales strategy focused on identifying and enhancing a potential customer's awareness of needs that can be met by the seller's product or service.

Need-Satisfaction Sales Presentation

A sales approach focusing on identifying and fulfilling the specific needs of the customer through the product or service offered.

Need-Satisfaction

A sales approach focused on identifying and meeting the specific needs of customers, often through personalized solutions.

Problem-Solution

A method of marketing or presenting a product by identifying a problem and then offering a solution that solves that problem.