Setting a High Price So That Quality- or Status-Conscious Consumers

question 296

Multiple Choice

Setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it is referred to as

• A) skimming pricing.
• B) status pricing.
• C) price lining.
• D) value pricing.
• E) prestige pricing.

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Definitions:

Hyperventilation

A condition characterized by rapid or deep breathing often caused by anxiety or panic.

Nausea

A sensation of unease and discomfort in the stomach with an urge to vomit, often a symptom of a variety of conditions or side effects of medication.

Introjection

A psychoanalytical concept where an individual unconsciously adopts the ideas, attributes, or attitudes of others as their own.

Projection

A defense mechanism where individuals attribute their own unacceptable thoughts, feelings, or motives to another person.