Marketing Two or More Products in a Single Package Price

question 209

Multiple Choice

Marketing two or more products in a single package price is referred to as

• A) package pricing.
• B) loss-leader pricing.
• C) bundle pricing.
• D) tie-in pricing.
• E) multi-product pricing.

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Definitions:

Add

To combine one quantity or number with another to create a total or increase the amount.

Simp

A slang term often used to describe someone who performs excessive sympathy or attention toward another person, sometimes in pursuit of a romantic relationship, without receiving any affection in return.

Add

To join something to something else so as to increase the size, number, or amount.

Simp

A pejorative slang term referring to someone who performs excessive sympathy and attention toward another person, often for little or no return.