An Organization's Use of a Name, Phrase, Design, Symbol, or Combination

question 205

Multiple Choice

An organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as

• A) a label.
• B) branding.
• C) a trademark.
• D) a brand name.
• E) a trade name.

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Definitions:

Risk Premium

The additional return expected by an investor for taking on a higher risk compared to a risk-free investment.

Multifactor APT

A finance model that describes asset prices by taking into account several risk factors, expanding on the Arbitrage Pricing Theory by including multiple variables.

Risk Premiums

Additional returns expected by an investor for taking on additional risk, over and above the risk-free rate of return.