Which of the Following Statements Regarding Sales Goals Is Most

question 194

Multiple Choice

Which of the following statements regarding sales goals is most accurate?

• A)For marketing managers,sales revenue or unit sales can be easily translated into meaningful targets for a product line or brand.
• B)Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
• C)Very often,cutting prices results in a decrease in market share.
• D)Setting unit volume sales as a pricing objective results in price wars with competitors,so the practice is limited to industries with few competitors.
• E)An advantage of increasing unit volume sales is that it always results in an increase in profits.

Assess the role and effects of unions in the relationship between workers and management.

Describe the evolution and impact of workplace rules on employee compensation, benefits, and performance expectations.

Recognize the role of collective bargaining and other worker control governance systems in increasing workers' bargaining power.

Analyze the impact of unionization on company profits, worker satisfaction, and job turnover rates.

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Definitions:

Classical Conditioning

Classical conditioning refers to the learning mechanism where a response initially triggered by a second stimulus becomes triggered by the first stimulus after the two stimuli have been paired together repeatedly.

Skinner

B.F. Skinner, an American psychologist known for his influential work in behaviorism and for developing the theory of operant conditioning.

Pavlov

A Russian physiologist best known for his work in classical conditioning, demonstrating how animals can learn to associate a neutral stimulus with a reflexive response.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer, used to modify behavior.