A Dynamic Price Policy Refers to

question 312

Multiple Choice

A dynamic price policy refers to

• A) setting the price of a line of products at a number of different specific pricing points.
• B) setting the prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item.
• C) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
• D) setting different prices for products and services depending on individual buyers and purchase situations in light of demand, cost, and competitive factors.
• E) adding a fixed percentage to the cost of all items in a specific product class.

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