A Dynamic Pricing Policy Allows Marketers to Respond to

question 59

Multiple Choice

A dynamic pricing policy allows marketers to respond to

• A) requests for allowances.
• B) threats of discrimination.
• C) success measures for the firm's previous promotions.
• D) changes in demand, cost, and competitive factors.
• E) inquiries by government agencies.

---

Definitions:

Intervention

The act of interfering in a situation, often to improve or prevent a process or behavior.

Type and Quality

Categories or varieties of something along with their characteristics or excellence assessed according to specific standards.

Macro-level Changes

Significant alterations in the structure or functioning of a society, organization, or system, often resulting from policy, social, or environmental factors.

Income Bracket

A range of income that is used to categorize households or individuals for the purpose of taxation or statistical analysis.