Though Justin's Is Most Known for Its Nut Butters and Peanut

question 224

Multiple Choice

Though Justin's is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin's.

• A) a brand extension
• B) a product line extension
• C) cannibalization
• D) private branding
• E) mixed branding

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Definitions:

Capital Account Balances

The net result of public and private international investments flowing in and out of a country, showing changes in national ownership of assets.

Noncash Assets

Assets that cannot be quickly converted to cash, including property, plant, and equipment, and often valued at cost or depreciated cost on the balance sheet.

Liquidation Expenses

Costs incurred during the process of selling off assets or winding up a business, including legal fees, auctioneer fees, and other related expenses.

Cash Distribution

The payment of earnings or capital to shareholders, partners, or members from a corporation, partnership, or other entity, typically in the form of cash.