Figure 10-6 -Figure 10-6 Above Shows the Sequential Process of Building Brand

question 37

Multiple Choice

Figure 10-6
-Figure 10-6 above shows the sequential process of building brand equity. F represents the fourth and last step, which is to

• A) elicit the proper consumer responses to a brand's identity and meaning.
• B) develop positive brand awareness.
• C) reward loyal customer behavior.
• D) establish a brand's meaning in the minds of consumers.
• E) create a consumer-brand connection.

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Definitions:

Behaviors

The actions, conduct, or manners of an individual or organism, often in response to external stimuli.

Survive and Reproduce

Fundamental biological imperatives driving the behavior and evolution of living organisms.

Big Five

A personality model identifying five major dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism, used to describe and predict individual differences.

English-Language Dictionary

A compendium of words and their definitions used in the English language.