The GPS SmartSole Is a Discreet Wearable Insole That Fits

question 238

Multiple Choice

The GPS SmartSole is a discreet wearable insole that fits in the shoe and provides GPS tracking of the wearer. This product is being marketed as an inexpensive solution for caregivers whose charges are prone to wandering, like those with Alzheimer's or autism. When the insoles were first made available to consumers, what was the marketing objective for the company at that early stage of the product life cycle?

• A) stress differentiation from other saving products
• B) maintain brand loyalty
• C) allow users to spend time doing other things
• D) create awareness and stimulate trial
• E) target a whole new group of consumers

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Definitions:

Economically Emancipated

Refers to being financially independent, free from financial constraints or reliance on institutional support.

Paramount Decision

A landmark 1948 Supreme Court ruling against Paramount Pictures, which ended vertical integration and exclusive contracting practices in the film industry, drastically changing the studio system.

Vertical Integration

A business strategy where a company controls multiple stages of production, distribution, or supply chain within the same industry to increase control and reduce costs.

Creative Accounting

Practices that may push the boundaries of standard accounting rules to depict a more favorable financial picture of a business, sometimes straddling the line of legality.