A Good Brand Name Has Several Characteristics, Including That It

question 184

Multiple Choice

A good brand name has several characteristics, including that it should

• A) avoid a humorous connotation.
• B) be simple and emotional.
• C) suggest but not copy entirely the leading brand.
• D) be patented.
• E) easy to spell and pronounce.

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Definitions:

GDP Deflator

A metric that assesses the prices of all new, internally produced final goods and services in an economic system, employed in the adjustment of nominal GDP to real GDP.

Real GDP

Real Gross Domestic Product (Real GDP) measures the value of all finished goods and services produced within a country's borders in a specific period, adjusted for inflation.

GDP

The total value of all produced goods and services within a country over a particular time period is what Gross Domestic Product (GDP) measures.

GDP Deflator

A measure of the level of prices of all new, domestically produced, final goods and services in an economy in a year, intended to adjust the nominal GDP to reflect changes in price levels.