In Terms of Promotion, Which of the Following Consumer Product

question 191

Multiple Choice

In terms of promotion, which of the following consumer product types stresses product differentiation from competitors but not status?

• A) shopping product
• B) convenience product
• C) specialty product
• D) unsought product
• E) discretionary product

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Definitions:

Competition

The alternative firms that could provide a product to satisfy a specific market’s needs.

Organizational Markets

Markets that involve the sale of goods or services to other businesses, government bodies, or institutions, rather than to individual consumers.

Examples

Specific instances or cases that are used to illustrate a principle, method, or situation.

Reverse Auction

An auction format in which sellers bid to offer goods or services at the lowest price to a buyer, reversing the traditional auction model.