Which of the Following Statements Regarding Service Branding Is Most

question 168

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A) New services cannot be patented and therefore are rarely branded.
• B) Because services are intangible and more difficult to describe, brand names and logos are of critical importance.
• C) Services must include the word service in each brand name to inform customers they are not purchasing a tangible product.
• D) Brand reputation has little impact on a firm's ability to introduce new services.
• E) Unlike tangible products, services do not use subbranding.

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Definitions:

Function

A relationship involving various inputs and permissible outputs, with the premise that each input is connected to exactly one output.

Thermostat

A device used to maintain the temperature of a system at a desired setpoint by regulating the flow of heat energy.

Degrees Fahrenheit

A scale of temperature on which water freezes at 32° and boils at 212° under standard conditions.

Domain

The collection of all potential x-values for which a given function exists.