Tony Hsieh's Most Important Contribution at Zappos Was to

question 19

Multiple Choice

Tony Hsieh's most important contribution at Zappos was to

• A) immediately change its product mix.
• B) develop its segmentation strategy.
• C) focus on value-oriented customers.
• D) focus on unknown brands.
• E) shift to a more transactional focus.

---

Definitions:

Drowsiness

A state of feeling unusually sleepy or ready to fall asleep.

Massage

A therapeutic technique involving the manipulation of body tissues to relieve tension and promote relaxation.

Development

The progressive changes in size, shape, and function during the life of an organism, often implying physical, emotional, and cognitive growth.

Low Birth Weight

A term used for babies born with a weight of less than 2,500 grams or 5 pounds, 8 ounces, often related to premature birth or nutritional issues during pregnancy.