During the Introduction Stage of the Product Life Cycle,the Place

question 135

Multiple Choice

During the introduction stage of the product life cycle,the place (distribution) element of the marketing mix is highly involved with

• A)increasing inventory levels at warehouses and distribution centers to meet potential demand.
• B)gaining as many retail distribution outlets as possible,even though many will be reluctant to carry the new product.
• C)using an intermodal logistics system to get the products through the marketing channel as quickly as possible.
• D)building storage warehouses and distribution centers to establish an efficient infrastructure for the new product.
• E)obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce.

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Definitions:

Procedural Flexibility

The ability to adapt the rules and processes in a system, such as in legal proceedings or organizational policies, to accommodate different circumstances.

Wage Flexibility

The ability of wages to adjust in response to changes in the economic environment, including supply and demand for labor.

Forcing Strategy

A negotiation approach where one party uses aggressive tactics to dominate or coerce the other into agreement, often leading to a win-lose outcome.

Concessions

Compromises made by employers or employees during negotiations, such as wage reductions or benefit increases, to reach an agreement.