As Product Adopters in the Diffusion of Innovation, Members of the Late

question 134

Multiple Choice

As product adopters in the diffusion of innovation, members of the late majority

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, highly educated, and use multiple information sources.