The Classifications of Innovators, Early Adopters, Early Majority, Late Majority

question 97

Multiple Choice

The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon

• A)how frequently a consumer uses a product.
• B)the number and strength of competitors.
• C)when consumers begin buying a new product.
• D)the time it takes to educate a consumer in the use of a new technology.
• E)how quickly consumers respond to an advertising message or campaign.

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Definitions:

Hypothesis

A suggested explanation for an observed occurrence, offered as a foundation for additional exploration.

Generalization

The process of applying findings from a sample to a larger population, assuming the sample is representative.

Validation

The process of verifying that a product, service, or system meets requirements and specifications and fulfills its intended purpose.

Control

In experimental research, the process of holding factors constant to isolate the effect of the independent variable on the dependent variable.