Figure 11-5 -When Apple Introduced the Apple II Personal Computer in 1977,industry

question 122

Multiple Choice

Figure 11-5

-When Apple introduced the Apple II personal computer in 1977,industry analysts predicted that very few would be sold.However,a short time after the product was made available,consumers who were young,highly educated,adventuresome,and well-informed began buying them.While those buyers were relatively few in number,marketers such as IBM and Compaq were encouraged because other,less adventuresome consumers,like businesspeople,would likely adopt personal computers later.Based on the diffusion of innovation concept,those first buyers of personal computers were

• A)early adopters.
• B)early majority.
• C)innovators.
• D)product leaders.
• E)diffusion leaders.

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Definitions:

Job Qualifications

The skills, experiences, and educational credentials required for a person to be eligible for a particular job.

Salesperson

An individual who sells products or services to potential customers.

Honesty

The quality of being truthful and free from deceit or fraud in actions, speech, and intentions.

Emotional Intelligence

The ability to understand, use, and manage one's own emotions positively to relieve stress, communicate effectively, empathize with others, and overcome challenges.