Which of the Following Quotes from a New-Product Adopter Would

question 29

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

• A) "It looks delicious but it might make me fat."
• B) "What if I can't make the monthly payments?"
• C) "I don't want to use this if it means it will take me longer to get ready in the morning."
• D) "Big deal, the only difference is the shape of the package."
• E) "Sure I'll try it; why not!"