Managers Often Use Two Special Measures to Help Identify Strong

question 165

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these is the BDI, or

• A) business development index.
• B) brand development index.
• C) business-portfolio development index.
• D) buyers development index.
• E) benchmark development index.

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Definitions:

Stock Options

Contracts that give the holder the right, but not the obligation, to buy or sell a specified amount of stock at a predetermined price within a set time period.

Convertible Preferred Stock

A type of preferred stock that offers the holder the option to convert their shares into a predetermined number of common stock shares, usually after a specific date.

Treasury Stock

Shares that were issued and then reacquired by the issuing company, reducing the amount of outstanding stock.

Earnings Per Share

A financial metric used to measure a company's profitability, calculated as net income divided by the number of outstanding shares of its common stock.