If a Customer Is Reluctant to Try a New Product

question 230

Multiple Choice

If a customer is reluctant to try a new product because she's afraid it might make her ill, the company offering it is most likely facing ________ barrier.

• A) a usage
• B) a risk
• C) a value
• D) an emotional
• E) a psychological

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Definitions:

Emotions and Attitudes

Refers to how feelings influence people's outlooks and predispositions towards certain behaviors or beliefs.

Dispositional Influences

Internal factors such as beliefs, values, personality traits, and attitudes that guide an individual's behavior.

Confederate

In experiments, a person who is secretly working with the experimenter and is aware of the experiment's aims but pretends to be a participant to manipulate situations as required.

Obedience Research

The study of how individuals comply with orders from an authority figure, often examined within social psychology.