Managers Often Use Two Special Measures to Help Identify Strong

question 289

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these is the CDI, or

• A) category development index.
• B) consumer development index.
• C) competitive development index.
• D) channel development index.
• E) customization development index.

---

Definitions:

Memory Item

A specific piece of information or knowledge that has been retained by the brain and can be recalled or remembered.

Enhanced Encoding

The process of improving the way information is absorbed and stored in the memory through the use of techniques or stimuli that strengthen memory traces.

Memory Pruning

Memory pruning involves the process by which the brain removes or weakens certain neural connections that are not often used, thereby optimizing cognitive functioning by removing unnecessary information.

Deferred Imitation

The ability to observe an action and replicate it later, even without the original model present, a skill indicating advanced cognitive development.