If a Firm's Marketing Dashboard Displays a BDI of 90

question 99

Multiple Choice

If a firm's marketing dashboard displays a BDI of 90 for a consumer packaged good, such as Hawaiian Punch, this indicates which of the following?

• A) a weak brand position in a segment
• B) a strong brand position in a segment
• C) above-average product category purchases by a market segment
• D) below-average product category purchases by a market segment
• E) There is not enough information to make any conclusions.

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Definitions:

Pth Percentile

A value on a rank-ordered dataset below which a certain percentage (P) of observations fall.

Observations

Data collected during an experiment or research, representing the values or attributes of variables of interest.

Percent

A way to express a number as a fraction of 100, symbolized by the percent sign (%).

Positively Skewed

A distribution shape where most data points cluster to the left, and the tail of the distribution extends far to the right.