Reducing the Number of Features, Qualities, or Price When Repositioning

question 303

Multiple Choice

Reducing the number of features, qualities, or price when repositioning a product is referred to as

• A) product paring.
• B) down trading.
• C) product deflation.
• D) trading down.
• E) product simplification.

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Definitions:

Articles Of Incorporation

A document filed with a state by the founders of a corporation that outlines its purpose, place of business, and other details of its operations.

Corporate Name

The official legal name of a corporation, under which it conducts business.

Deceptively Similar

Refers to a trademark, branding, or packaging that is so similar to another that it could mislead or confuse consumers.

Ultra Vires Act

An action or conduct that goes beyond the powers or authority granted by law or under a company's constitution or articles.