A Product Line Refers to

question 149

Multiple Choice

A product line refers to

• A) a product and all its ancillary services (warranties, financing, etc.).
• B) the variations within a product class.
• C) a specific product SKU that has a unique brand, size, or price.
• D) a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range.
• E) the entire product category or industry.

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Definitions:

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