Branding Is

question 70

Multiple Choice

Branding is

• A) the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them.
• B) the value added to the product from the additional features given to a product beyond its functional attributes.
• C) the identification of an organization's products based upon individual SKUs.
• D) an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
• E) the establishment of a commercial, legal name under which a company does business.

---

Definitions:

Cell Cycle

Cyclic series of events in the life of a dividing eukaryotic cell; consists of mitosis, cytokinesis, and the stages of interphase.

Chromosomes

Structures within cells that contain genetic information in the form of DNA, crucial for inheritance and cell division.

S Phase

Stage in interphase of the cell cycle during which DNA and other chromosomal constituents are synthesized. Compare with G1 phase and G2 phase.

Metaphase

A stage of cell division where chromosomes line up at the cell's equator before being separated into each of the two new cells.