For Consumers, the Primary Benefit of Branding Is That

question 227

Multiple Choice

For consumers, the primary benefit of branding is that

• A) products tend to be higher in quality.
• B) it helps consumers become more efficient shoppers.
• C) branded items are more readily available in retail outlets.
• D) branded items are usually more expensive because of the cost to register them with the Federal Trade Commission (FTC).
• E) they are often rewarded with buyer loyalty incentives.

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