As More Competitors Launch Their Own Products in a Product

question 149

Multiple Choice

As more competitors launch their own products in a product class and the product progresses along its life cycle, company attention is focused on creating __________ demand, rather than just demand for the product class.

• A) primary
• B) selective
• C) derived
• D) generic
• E) secondary

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Definitions:

Minimal Leak Method

A technique, often used in ventilated patients, to ensure minimal air leakage around the tracheal tube cuff by adjusting the cuff pressure.

Prevents Aspiration

The prevention of foreign substances from entering the airway and lungs, which can cause aspiration pneumonia or choking.

Prevents Air Escape

A characteristic of certain medical devices or procedural techniques designed to prevent the unintended release of air from the respiratory system or other body cavities.

Partially Deflated Cuff

A term used in medical settings, referring to an adjustable band (often part of a blood pressure cuff or endotracheal tube) that is not fully inflated to allow some degree of airflow or blood flow.