The Added Value a Brand Name Gives to a Product

question 67

Multiple Choice

The added value a brand name gives to a product beyond the functional benefits provided is referred to as

• A) brand cachet.
• B) brand net worth.
• C) brand equity.
• D) brand benefit.
• E) brand enhancement.

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Definitions:

Service Charge

A fee collected for services provided, often added to a bill in restaurants, hotels, or other service industries.

Interest

The cost of borrowing money or the return earned on an investment, expressed as a percentage of the principal.

Check Stub

A part of a check that is kept for record-keeping purposes, detailing the check's purpose, date, and amount.

Balance Forward

The amount of money brought forward from a previous statement or bill as the starting point for the next period.