Figure 10-6 -Figure 10-6 Above Shows the Sequential Process of Building Brand

question 152

Multiple Choice

Figure 10-6
-Figure 10-6 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which represent

• A) brand identity and brand emotion.
• B) brand performance and brand imagery.
• C) consumer judgments and consumer feelings.
• D) brand awareness and consumer-brand connection.
• E) consumer feelings and brand imagery.

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Definitions:

Face Value

The nominal or dollar value printed on a bond, stock, or other financial instrument, representing the amount due at maturity.

Coupon Rate

The interest rate on a bond paid by the issuer, which is a fixed percentage of the bond's face value, yielding regular interest payments to the bondholder.

Yield To Maturity

The total return anticipated on a bond if it is held until the date of its maturity, including all interest and principal repayments.

Semi-Annually

Occurring or calculated twice a year, often used in the context of interest payments or other financial assessments.