The Use of Brand Names Is Especially Important for Services

question 71

Multiple Choice

The use of brand names is especially important for services because of which unique characteristic of services?

• A) inventory costs
• B) inseparability
• C) inconsistency
• D) invisibility
• E) intangibility

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Definitions:

Psychosocial Development

A concept in psychology that outlines how individuals' social interactions and experiences affect their psychological growth.

Behavioral Perspective

An approach in psychology focusing on observable behaviors and the ways in which learning occurs through interactions with the environment.

Humanistic Potential

The inherent capacity for personal growth and achieving self-fulfillment, often emphasized in humanistic psychology.

Social-cognitive

Pertaining to the understanding of social interactions and the processing of social information through learning, observation, and cognition.